How ING Direct Reinvented Banking

06.17.07 | Online Banking, Online Savings Accounts | 0 Comments | by junger

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Time magazine has an interesting look at the history of ING Direct, the biggest name in online savings accounts, online checking accounts, and now business savings accounts.

All the while, ING Direct keeps a laser focus on who its ideal customer is. Because the company sells bare-bones products at a slim margin, it needs low-maintenance customers. At the firm's New York City caf

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