Online Banking Preferred Most by Young Adults

07.20.07 | Online Banking | 0 Comments | by junger

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Not that this is a huge surprise, but 36% of young adults say that they prefer making their financial transactions online, the most of any method, according to a new report.

In a new report, The Millennials, Financial Services, and the Web, Celent reveals the opportunities in Gen M for insurers, investment providers, banks, and card issuers. According to the report:

* Overall awareness of financial products and services has grown over the last few years in the Gen M group.
* Gen M highly values remote channels, such as email, Internet, and mobile phone.
* Checking accounts and debit cards are still the most pervasive products for Gen M.
* Gen M uses debit cards more frequently than other payment forms and for lower dollar values than other age segments.
* Investment by financial institutions in the Internet channel can pay off handsomely.

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As a member of "GenM" (I didn't realize we were called that), I'd have to say this is pretty accurate.

I use my debit card for nearly everything — I rarely carry cash.
I use the Internet for all facets of my banking.
I don't balance my checkbook. I check my charges online.
I'm hearing about the mobile phone apps, but not too sure yet.

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