How I Would Improve HSBC Direct's Online Savings Account

08.17.07 | Online Savings Accounts | 1 Comment | by junger

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I got an email last night from HSBC asking me to take a survey on how they can improve their online savings account.

In addition to taking the survey, I thought I'd share my thoughts in the blog and let you chime in, too.

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As I've noted before, it seems to take forever for transfers to go in and out of HSBC. They say it takes three business days — in the instant gratification world of the Internet, that's just too long.

Cut it down to one business day, HSBC, and let us earn interest quicker.

HSBC can also improve their security methods. Needing to log on with a username, password, and security key (with that annoying "virtual keyboard") is a lot. Not that I don't want to be secure — I do — but that extra step of the security key is a pain.

HSBC, can you use something like Bank of America's Sitekey? That seems to work well, and doesn't involve any extra work on my part.

Finally, I'd tell them to update their online security tips; they're a bit outdated.

Beyond that, HSBC is doing a great job. They seem to have a found a great mix of brick and mortar and online offerings — combining the flexibility and ease of online banking with a large network of ATMs.

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