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Today I rediscovered a site I used to check out a little while ago, yelp.com.

It's a site where people can write reviews about a variety of different things. It seems to have taken off, and I plan on using it more (if I can remember).

The reason I bring it up in this forum is that members have critiqued and rated financial institutions, which can be of great use to prospective customers.

The ones I've read seem to focus more on the service and décor in physical locations, and not so much on the actual products.

But, if you're new to an area it's certainly a nice place to start your banking search, especially if you intend to be a frequent user of actual branches.

Tom Valenti is a marketer and project manager who currently works for a financial institution in New Jersey. For more info, visit him at http://tomvalenti.com.